Thrill your partners… (1940)
Jim used to wonder why he never enjoyed dancing—why he hesitated whenever he asked a friend to be his partner. One evening when he was trying to make up his mind to ask a very charming young lady to dance, he suddenly realized that if his dancing were more modern… he would get more enjoyment out of life. Jim took a few lessons at the Arthur Murray Studios. Today he is not only an excellent dancer, but he has also gained poise and confidence.
Ad in LIFE – Oct 14, 1940